Okay, we lost Ohio. The question is why?

Washington Post
December 5, 2004
The GOP put on a strong mobilization effort, but that's not what tipped the Ohio election. They did not turn Gore voters into Bush voters by offering a ride to the polls. Instead, it was skillful exploitation of public concern over terrorism by the Bush team -- coupled with Democrats' inability to draw clear, powerful contrasts on the economy and health care -- that pushed Bush over the finish line. [link]