How do you change the deeply held beliefs of a nation? And what does it take to bring about real national progress?
Here, we've compiled key lessons and tangible takeaways from every corner of the decades-long campaign for the freedom to marry.View all Lessons
Building a Critical Mass of Public Support
How we built super-majority support, creating the climate for victory.
Digital & Earned Media
How we used digital and earned media to build the movement and drive the conversation.
Dive deep into the strategy, story, and development of the vital programs and tactics Freedom to Marry used to drive a national movement to victory:
Winning in the States
The marriage movement secured state victories by every possible means – with legislative measures, litigation, and, critically, at the ballot. These resources below showcase how these various types of campaigns differ – and highlight best practices for other movements working to create national momentum through state work. Or, select a state below for detailed information on its specific journey to winning the freedom to marry.