Andrew Zobler is the founder and CEO of the Sydell Group Ltd. Sydell is an owner, developer, and manager of lifestyle hotels. It is a company built on the idea of sharing,collaborating, and encouraging the creative process to create unique hotels deeply rooted in their location and architecture.
The company launched its first hotel collaborations in 2009 with the Ace New York and Ace Palm Springs. Sydell followed with the Saguaro Hotels in Palm Springs, California and Scottsdale, Arizona. The NoMad Hotel in New York came next followed by The Freehand in Miami. Sydell is currently developing The 389 room Line Hotel collaboration in Los Angeles with Chef Roy Choi, designer Sean Knibb, nightlife team The Houston Brothers and art and design collective Poketo. Also under development is the 220 room Line Hotel in Washington DC, a joint project with Soho House in London and a new Freehand property in Chicago with Broken Shaker the award winning cocktail bar launched with the first Freehand in Miami Beach.
Prior to founding The Sydell Group Andrew was a Partner, Executive Vice President, Chief Investment Officer and General Counsel of André Balazs Properties, a hotel management and hotel and residential development firm. During Andrew’s tenure the company developed: One Kenmare Square, 40 Mercer Street, Hotel QT, The Raleigh Hotel, and The Standard, Miami, and acquired the site for The Standard New York.
Prior to joining André Balazs Properties, Andrew was Principal in the managing member of Lazard Freres Real Estate Investors, LLC, a real estate opportunity fund with in excess of $2.5 billion of invested equity capital. Before joining Lazard, Andrew was the Senior Vice President of Acquisitions and Development for Starwood Hotels & Resorts Worldwide, Inc. In such capacity, Andrew was responsible for overseeing acquisitions across all Starwood brands in North America.
Before joining Starwood, Andrew was a partner in the real estate group at Greenberg Traurig in their New York office specializing in hotel transactions.